Google Ads For Beauty Salons: 800+ Conversions and Low Costs

• Niche: Beauty salon
• Region: United Arab Emirates, Dubai
• Features: Highly competitive niche
• Objective: Increase brand awareness, improve conversion rates, and reduce costs.

The client approached Netrocket, a digital marketing agency for B2B, in the winter of 2023. He assigned challenging tasks to our specialists.

• Increase the visibility of the brand in Google search results.
• Identify the most promising categories to promote.
• Increase conversions.

• First and foremost, we did an analysis of all customer service categories and promotional offers.
• We have discontinued the advertising of hair salon services and have decided to focus on nails and waxing.
• Disabled high cost-per-click/conversion keywords.

• To ensure that we’re providing users with up-to-date information about our services, we’ve developed creative and improved the quality of our Beauty Salon advertising to the maximum.

Creation of remarketing audiences and campaigns

We created remarketing audiences, several Performance Max campaigns, and one Smart campaign for the service category that needed customization, including negative keywords.

Strategy for maximum conversions

We have a strategy to maximize conversions. Based on the results, we have adjusted the target cost per conversion.

Audience signal creation and targeting

We have created a number of audience signals, special audiences based on intent. We have also added targeting for users who are using specific types of applications related to beauty and health maintenance.

Creating responsive ads and working with negative keywords

We have added responsive ads that come with a wide variety of headlines and descriptions to choose from. This allowed the creation of unique ads and showed the most effective to the user. Limit the audience by gender and age. We also did a lot of work on negative keywords.

Optimization and continuous growth

A location extension has been added. We selected high-quality images and used them to create creative visuals. Thanks to timely and consistent optimization, we have seen a steady increase in the number of clicks and conversions from week to week over the course of several months.

• Choice of the right strategy at the level of each individual campaign. This will help to increase the number of orders from the search campaigns and reduce the CPA.
• Allocate sufficient budgets to be able to compete on a level playing field with other companies.
• Diversify your campaigns and don’t just rely on search campaigns.

• Test different offers in the advertisements and actively support the client in the refinement of their unique selling proposition (USP). Run optimizations on a daily basis, work with creatives, and make adjustments that will improve the performance of your campaigns on a weekly basis.
• Identify the most promising service or product categories from a sales perspective. Ruthlessly reject anything that is expensive and inefficient.